Nvidia Corp. plans to launch Friday the first chip using its next-generation graphics technology, heating up a rivalry with Advanced Micro Devices Inc.
The new chips, to be part of Nvidia’s GeForce line of graphics processing units, or GPUs, will more than double the performance of its current products. The chips also are designed to work smoothly with 3-D games and support the latest video-processing software.
“Our new generation compared to the generation it replaces is probably one of the biggest architectural leaps we’ve been through in some time,” said Drew Henry, general manager of Nvidia’s graphics-chip operations.
We are guessing that the GeForce GTX 470 and GTX 480 that we’ve been hearing about will be the flagship GPUs to get launched, but whatever the case, the WSJ assures us that the new line will “more than double the performance of its current products.” As you would expect, the Fermi cards, which will ship with 512 480 or 446 cores, three billion transistors and a whole heap of expectations, will support 3D titles along with the latest video processing software, but they will also be aimed at more unconventional markets like “medical research and oil-field exploration.” Sounds gnarly, NVIDIA, but we are just interested in seeing our frame rates hit triple digits in Crysis 2
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