Sony Alpha A55 and A33 official with Full HD video and Auto Focus

Sony today has introduced two new Alpha cameras: the models SLT-A55V and SLT-A33 which achieves the highest level of auto focus speed for both still image and movie shooting. Both has Translucent Mirror Technology, which provides performance previously unattainable with traditional DSLR technology.

Sony Alpha A55 and A33 using the new technology, the A55 and A33 models can continuously and quickly focus while shooting stills and recording video even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video. They can shoot continuously at up to 10 frames per second on the A55 (and up to seven on the A33), achieving shooting speeds that are the fastest in the industry for an APS-C size sensor-equipped interchangeable lens cameras under $1000.

Additionally, a newly developed 15-point AF system assures ultra-fast, high precision focusing. The high-speed shooting with continuous Phase Detect AF tracks rapidly moving subjects accurately. You can capture the decisive moments that you might have otherwise missed.

With a large 16.2 megapixel ( for the A55 ) and 14.2 megapixel ( for the A33 ) Exmor APS HD CMOS sensor, background defocusing effects can be easily captured. The APS-C sensor size is nearly 20 times larger than a traditional compact camcorders 1/2.88 type image sensor, providing more creative control.

The A55 and A33 cameras will cost about $750 and $650 for the body only and about $850 and $750 for the body and 18-55mm zoom lens. The A33 camera will be available in September and the A55 model will be available in October.